Is there a Googlologist in

Is there a Googlologist in the house?

I consider myself a pretty web savvy person. I worked in the industry for many years. I started long before we had what is now "The Web" (can you say Mosaic?) and know my way around the block. When I don't understand something - I figure it out. I ask questions. I have a question...

When you google Friday Fishwrap (yes virginia, it is a verb now) you are given a couple of options with each result. You can view the cached page or you can click on the Similar Pages link (you can also go directly to the related sites by using the "related:" search operator). Google refers to this as Google Scout: "GoogleScout can be used for many purposes. If you like a particular site's content, but wish it had more to say, GoogleScout can find sites with similar content with which you may be unfamiliar."

Now I did a related search for the Fishwrap and guess what showed up? While I am flattered to find myself in such good company on this page there was one exception. The third site down is troubling to me. I won't assist in any page ranking results by referring to it here ... go see for yourself. It's pretty obvious: click here.

My question? How the FUCK are we related? Can someone explain this to me please? In layman's terms, not mathematical mumbo jumbo about algorithms and such.